A PRIME example of inclusion: A Journey of Trust Building and Human Connection

Join credit union leading voice on inclusion Victor Corro, CEO of Coopera, and Chris Moczynski, CEO of Prime Financial Credit Union in Milwaukee, WI, for a riveting story of trust building and financial inclusion with and in the Milwaukee community.

As they peeled back the layers of needs in Milwaukee for Spanish speakers, they committed resources and went full steam ahead in working with Victor’s team at Coopera to unlock a number of touch points to serve their community. Prime Financial has embarked on a path of ITIN lending and serving the immigrant community in unique and powerful ways.

You will hear the starting point, the data used to begin to form the strategy, how Chris assembled her team, and the many successes and pivots along the way. There is a clear business case for this work in serving the underserved, but even more importantly there is a clear case of human connection and caring for others on their financial journey. Prime Financial is the embodiment of the credit union movement and you will thoroughly enjoy the path they traveled.