Recently, members of GreenPath’s Leadership Team were featured in a special section of Fortune & Entrepreneur, “Leading Women in Business: Detroit.” Below is an excerpt with a link to the full article:

The Path is Always Greener

GreenPath’s progressive financial wellness program and workplace culture create a unique space in which clients and employees can pursue their dreams. These leading women in business are proud of their staff — 550 people in all, 67 percent of whom are female.

“You’re not alone, it’s not your fault, and everything’s going to be OK.” That’s the first message GreenPath  Financial Wellness wants potential clients to receive. Because, with 78 percent of American households living paycheck to paycheck, most people have money problems — and GreenPath is one of the nation’s leading nonprofits to turn to for help.

“Most people are stressed on their first call,” explains Chief Operating Officer Donna McNeill. “They’ve usually already put off calling for too long.” That’s why the GreenPath experience begins with listening. From the first call, a counselor — who has received training in active listening — takes in each person’s unique story.

“Instead of assuming we know what’s best for them, we listen to their challenges, fears, and goals and design a plan tailored just for them,” says Chief Executive Officer Kristen Holt. “It’s part of our ”human-centered design’ model.” It means we go deeper with each client to understand them better.

That’s important because among GreenPath’s 200,000 clients annually, goals vary widely and include paying down debt, buying a home, preventing foreclosure, and saving for retirement.

“This is why one of our key messages is ‘know your numbers,'” says Chief Marketing Officer Donna Doleman Dickerson. “If you have a credit card, know the interest rate. Regularly check your credit score. This is how you become empowered. The more you know, the more you can plan for your desired financial future.

Click here to read “Leading Women In Business: Detroit” at  Fortune & Entrepreneur.

 

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