GreenPath Unveils Best Practices for Organizations to Address Inclusion, Diversity, Equity, and Access

  • December 14, 2021
  • By: Greenpath Financial Wellness

GreenPath’s Efforts Recognized by Crain’s Detroit as Finalist – Best-Managed Nonprofits

FARMINGTON HILLS, Mich. (December 14, 2021) – GreenPath Financial Wellness, a national nonprofit that provides financial counseling and debt management services, has published a white paper including best practices to help organizations advance their inclusion, diversity, equity, and access (IDEA) initiatives.

Recently, GreenPath was named a finalist among Crain’s Detroit Business Best-Managed Nonprofits, due largely to the best practices shared within GreenPath’s IDEA white paper. GreenPath utilized $1.75 million in grant funding from United Services Automobile Association, Capital One and Wells Fargo to implement IDEA best practices.

GreenPath’s IDEA initiative consists of the internal and external insights and recommendations acquired during the nonprofit’s IDEA journey. It includes short- and long-term strategies in Workforce Recruitment, Retention and Development; Workplace Diversity and Cultural Competency; Marketing, Education and Outreach; Technology/Data Collection/Evaluation and Service Enhancements.

“Our leadership team and employee-led IDEA groups are working together to create and sustain a culture of continuous improvement in overcoming systemic barriers and unconscious bias,” said Kristen Holt, GreenPath president and CEO. “This has culminated in a comprehensive IDEA initiative that has been integrated into GreenPath’s overall strategic plan.”

IDEA White Paper Graphic

IDEA White Paper

Our detailed white paper shares GreenPath’s journey to advance Inclusion, Diversity, Equity, and Access (IDEA) programs within and without our organization.


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To achieve its mission of empowering people to lead financially healthy lives, GreenPath recognizes that many underrepresented communities have been historically marginalized and is committed to improve inclusion and diversity within the organization and in its service to clients. In doing so, it hopes to empower other organizations to do the same.

“To build trust among employees, IDEA must be more than a one-time effort,” said Holt. “The work is sustained over time through alignment, connection to the mission, repetition, and consistent action. IDEA must be integrated into an organization’s strategic plan. Otherwise, momentum can suffer, and employees may view IDEA as a temporary ‘flavor of the month.’”

GreenPath’s IDEA efforts have garnered award recognition from a variety of organizations in 2021. In addition to Crain’s, recent recognition includes a Top Workplaces 2021 award from Detroit Free Press (its sixth year), and Center for Companies That Care Honor Roll recognition for a third year. GreenPath’s own Omari Hall was honored 2021 Outstanding Advocate by the National Foundation for Credit Counseling for his financial wellness work in Detroit.

“Through a series of interviews and human-centered dialogue with residents in Detroit and San Antonio, we deepened our understanding of the unique needs multicultural audiences have related to debt and finances. As a result, we intentionally teamed with diverse agencies and media to reach diverse communities. We launched digital tools and experiences to help multicultural populations improve their credit. We feature real stories of diverse persons who have overcome financial issues, so that others can see themselves in the solutions,” said Donna Doleman Dickerson, GreenPath’s chief marketing officer.

While approaches on diversity and inclusion work exist, the GreenPath team didn’t find materials with clear steps to take, templates to follow, suggested activities, or a structure to manage the work. GreenPath’s white paper explains their thought process and journey, plus gives concrete examples and tools to help other leaders move forward with their organizations.

Holt added, “No matter where an organization is on its IDEA journey, every step toward inclusion, diversity, equity, and access will lead to a better world for all.”

Download GreenPath’s IDEA White Paper here.

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