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Chris is the one writing this bio, so he refuses to talk about himself in the third person (starting now). I’m a Learning Experience Designer at GreenPath Financial Wellness, where I’ve been since the beginning of the millennium. Using creativity and a sense of humor, I provide humans with the tools and knowledge they need to navigate their lives when it comes to their money.
I live with my wife and dog just outside of New York City. They’re both pretty weird. But I might be weirder. Some of my favorite things are road trips to nowhere, tennis, yoga and creating deliciousness.
Having grown up between two countries, I have adapted to many names including Alejandra, Al Pal and Sandy pants, to name a few. I’ve also adapted to living a bilingual, bicultural life with a Spanish father and American Mother. I enjoy identifying the differences between cultures and exploring how our environments aid us in certain paths. I often consider the question, “How might we provide people with desired information when it would most positively impact their journey?”
As an LX Designer at GreenPath Financial Wellness, I get excited creating learning experiences (that’s where the LX comes from) that consider another’s perspective in order to provide information in an engaging and interactive manner. It’s important to empower humans with choice in their path in a manner that’s not overwhelming. When looking for answers to our financial questions, we often get information described simply as budgets and logical decisions, yet I find we frequently engage with money in an emotional manner. I believe in learning from the human experience by listening to one’s courage and vulnerability as he or she navigates a complicated financial system.
When I step away from my home office in Milwaukee, WI, I enjoy staring at my Frenchie, listening to podcasts, reading, trying new adventures – like jumping out of planes – and engaging in inspiring conversations of how to make the world a better place.
Hi — I am Brad and GreenPath’s Company Directory states that I am the Manager of Financial Education. I’m working on a new title, but that’s proven to be a challenge since I don’t like titles. I am privileged to work with an amazing group of individuals that are focused on radically reimagining how we think about financial health. I have a genetic disposition to ask a lot of questions. Or do I? I believe that many of our societal challenges are centered around how people interact with money. As a trained designer, I am consistently humbled by engaging with those we serve and committed to creating new tools that help support them in their journey.
I found a community and a home in Milwaukee, Wisconsin after spending a majority of my life wandering around the Midwest. I enjoy spending time outdoors and creating memorable experiences with my wife and two kids.
As President and CEO of GreenPath, Kristen believes that financial wellness is a cornerstone for pursuing our dreams. An experienced leader of business, partnerships, human-centered design processes and collaborations, she inspires GreenPath to rise up as an extraordinary organization that places people at the center of everything we do. Her vision guides a national team of innovators, partners and affiliated organizations to offer a full suite of financial services that empower all people to lead financially healthy lives.
Kristen is a CPA and earned her MBA from the University of Michigan. She is on the board of the National Foundation for Credit Counseling. She credits a family financial upbringing that emphasized savings and living debt-free for starting her on a path to support people to build financial well-being.
As Chief Operating Officer, Donna ensures that our services meet the needs of our clients and partners. Her teams establish the processes and systems behind our client experiences and deliver people-centered, respectful experiences that improve financial wellness. Donna is motivated to empower others to be financially strong and independent. She views her work as enabling people to see new opportunities and hope. As a result, her goal is to help them solve financial challenges so they can focus on their dreams.
Donna draws on more than 25 years of experience at GreenPath and has studied at the Michigan State University Eli Broad School of Business Executive Development Program. Donna holds a bachelor’s degree from from Wayne State University.
Donna Doleman Dickerson
As Chief Marketing Officer, Donna leads GreenPath marketing and brand initiatives with a deeply customer-centric and collaborative leadership expertise. She helps quickly connect to people’s needs and behavior through genuine, people-centered communications. Her creative spark and rigor in developing communications make GreenPath, and financial wellness, more accessible to people all over the country.
A strategic marketing executive, Donna has over 25 years of experience in public and private, governmental and nonprofit organizations. Prior to joining GreenPath, she built a sophisticated global marketing platform to support economic development in the Ann Arbor region. She also previously led national and local marketing efforts for large healthcare and pharmaceutical companies. In addition, Donna is an entrepreneur. She operates her own strategic marketing consultancy and is the founder and president of the start-up Natural Kids®, an education, advocacy and consulting firm that promotes environmental initiatives to benefit children.
Donna earned a Bachelor of Science in health care administration from Florida A&M University and a masters degree in business administration from State University of New York at Buffalo.