Your Money Guide White Paper
Financial Coaching
Outcomes White Paper
View an in-depth white paper that highlights how empathy-focused onlineand phone-based financial coaching program helps under-served participants increasecredit knowledge, improvesavings, reduce debt, and enhance financial confidence. *
Your Money Guide
Program Overview
- GreenPath’s “Your Money Guide”is an online, email and telephone financial coaching program that provideslow to moderate-income individuals with the path to financial resiliency.
- Your Money Guide connects people experiencing financial challenges withempathy-trained, certified financial coaches who guide people to attain and sustain financial resiliency.
- To determine the best clients to serve, GreenPath worked with the Center for Financial Security (CFS) at the University of Wisconsin and a staff behavioral scientist.
Your Money Guide
Key Outcomes
Participants in GreenPath Financial Wellness “Your Money Guide” pilot online coaching program showed:
- Increased credit scores by 10 points or more
- Increased savings after 3 months of pilot coaching program
- Reduced total debt of nearly $4,000 over course of the pilot
- Improved confidence in reaching financial goals
The Key Outcomes are a Result of
Empathy Focused
Coaching Services
Human-Centered
Communications
Targeted Program
Recruitment
Empathy-focused online and phone-based financial coaching program helps participants increase financial knowledge.
* Based on participant analysis and post-coaching surveys from two-phased coaching program. Phase 1 engaged 208 clients from May through December 2020. Phase 2 engaged 101 clients from January through May 2021.