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Brand Guidelines

LOGO & BRAND INFORMATION

Our mission makes us different

GreenPath set a bold goal to build a new financial culture and system to work for everyone. We call it “remixing the American dream.” And we intend to accomplish it by 2027. Our guiding principle is to put people at the center of everything we do.


Logo & Icon Downloads

GreenPath logo for dark backgrounds

Logo for dark backgrounds

GreenPath logo with tagline

Logo with tagline

GreenPath logo with tagline for dark backgrounds

Logo with tagline for dark backgrounds

GreenPath icon for dark backgrounds

Icon for dark backgrounds


Print Palette

Primary

Primary Print Palette

Secondary

Secondary Print Palette

Tertiary

Tertiary Print Palette


Web Palette

Primary

Primary Web Palette

Primary – Expanded Variations

Primary E panded Variations Web Palette

Secondary

Secondary Web Palette

Tertiary

Tertiary Web Palette