Brand Guidelines

LOGO & BRAND INFORMATION

Our mission makes us different

GreenPath set a bold goal to build a new financial culture and system to work for everyone. We call it “remixing the American dream.” And we intend to accomplish it by 2027. Our guiding principle is to put people at the center of everything we do.

Logo & Icon Downloads

Bg Greenpathlogo

Logo

Bg Greenpathlogodkbg

Logo for dark backgrounds

Bg Greenpathlogotag

Logo with tagline

Bg Greenpathlogotagdkbg

Logo with tagline for dark backgrounds

Bg Greenpathicon

Icon

Bg Greenpathicondkbg

Icon for dark backgrounds

Print Palette

Primary

C 52 M 2 Y 100 K 0
Pantone 360
75%
50%
25%
C 4 M 69 Y 100 K 0
Pantone Orange 021 C
75%
50%
25%
C 0 M 0 Y 0 K 8
Pantone 427
75%
50%
25%

Secondary

C 72 M 93 Y 33 K 23
Pantone 525
75%
50%
25%
C 9 M 32 Y 97 K 0
Pantone 130
75%
50%
25%
C 87 M 50 Y 53 K 29
Pantone 2180
75%
50%
25%

Tertiary

C 58 M 2 Y 43 K 0
Pantone 346
75%
50%
25%
C 15 M 64 Y 100 K 3
Pantone 158
75%
50%
25%
C 16 M 76 Y 71 K 3
Pantone 2032
75%
50%
25%
C 21 M 93 Y 34 K 1
Pantone 7635
75%
50%
25%

Web Palette

The primary web palette may be used extensively both for headlines, body copy, large areas of color and as accent colors.

The secondary web palette complements the primary palette, providing additional range to the brand experience. They work well as accent colors for borders or rules, and as backgrounds behind typography or graphics, but should never replace the primary palette as the main color(s) of a design.

Based on Web Content Accessibility Guidelines (WCAG 2.0), the criteria for level AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for larger text, greater than 24px or 19px and bold. The web accessible combination chart provides approved brand color combinations that meet WCAG 2.0 level AA standards. This quick-reference chart shows which colors provide enough contrast to be used as text against a light background, and which colors don’t have enough contrast to be readable as text but could be used as a background.

Primary

R 135 G 189 B 72
#87BD48
R 87 G 44 B 95
#572C5F
R 101 G 101 B 101
#656565
R 35 G 31 B 32
#231F20

Web Accessible Combination

Aa #231F20
Aa Aa #FFFFFF
Aa Aa #FFFFFF
Aa Aa #FFFFFF

Secondary

R 235 G 113 B 37
#EB7125
R 236 G 236 B 236
#ECECEC
R 51 G 51 B 51
#333333
R 66 G 33 B 69
#422145
R 106 G 193 B 166
#6AC1A6
R 30 G 87 B 92
#1E575C
R 232 G 175 B 40
#E8AF28

Web Accessible Combination

Aa #000000
Aa #231F20
Aa Aa #FFFFFF
Aa Aa #FFFFFF
Aa #231F20
Aa Aa #FFFFFF
Aa #231F20

Logo Usage | Restrictions

MINIMUM CLEAR SPACE
Spacing around the full logo should be at least the height of the smaller text in the logo. Elements such as text, rules, borders, illustrations, photographs (when not used as a background) and trim edges should not extend into this spacing.

Gp Logoclearance

RESTRICTIONS
Do not flip or change the colors of the logo/icon.

Gp Logocolor

MINIMUM SIZE
Minimum width of the logo should never be scaled smaller than 1.25”.

Minimum width of the logo should never be scaled smaller than 1.25”.

Gp Logosize

Do not stretch or condense.

Gp Logoproportion

Typefaces for Marketing Materials

The official typefaces are the Gotham and Arial families.

Gotham is only for use in specific marketing materials and specialty items created by or with permission from marketing.

GOTHAM should be used for body copy.

Gp Gothambook

Additional styles maybe used for headlines and specialty treatments.

Gp Gothamadditional

UNIVERS LT STD may be used for headlines and specialty treatments (ex: impact statistics).

Gp Univers

Arial should be utilized in all other materials including electronic and printed communications (email messages and signatures, Word documents, Powerpoint presentations, etc.).

ARIAL should be used for body copy.

Gp Arialregular

Additional styles maybe used for headlines and specialty treatments.

Gp Arialadditional
Gp Gothamuniverse Ample
Gp Gothamuniverse Ample
Gp Ariale Ample

Typefaces for Website

The official typefaces are the Lato and Roboto families.

Lato and Roboto are web-ready fonts provided by Google, and are similar in look and feel to the corporate fonts used in marketing materials. They provide consistency to the brand, and adhere to legibility, readability and accessiblity guidelines for web and screen optimised fonts.

Roboto Condensed
Lato

LATO should be used for body copy.
Regular 400, Regular 400 Italic

Additional styles maybe used for headlines and specialty treatments.
Bold 700, Bold 700 Italic, Black 900, Black 900 Italic

ROBOTO CONDENSED may be used for headlines and specialty treatments.
Light 300, Light 300 Italic, Regular 400, Regular 400 Italic, Bold 700, Bold 700 Italic

Gp Latorobotoe Ample