Media Fact Sheet

Media Fact Sheet

Our media fact sheet offers background information about GreenPath Financial Wellness to support reporters and media professionals. If you would like to learn more about GreenPath and our work, or connect with one of our dynamic team members as a source for your story, please contact us at 248-488-0419 or e-mail our communications team.

248-488-0419 | mediarelations@greenpath.com

Over 60 Years of Helping People Achieve Financial Wellness

At 60 years, we’re just getting started. Take a look as our leaders share their thoughts on the journey, and what they foresee for the future of GreenPath.

About GreenPath

Our mission is to empower people to lead financially healthy lives. We are a national nonprofit focused on financial wellness for everyone. People have turned to us for more than  60 years as their guide through financial crises: overwhelming debt, foreclosure,  or credit challenges. Today, we work to strengthen financial wellness at every step of the financial journey.

Every year hundreds of partners and hundreds of thousands of people choose GreenPath because of the GreenPath Difference. We are building a new financial culture and system to work for everyone. Our people-centered approach, ambitious goals, and creative strategies set us apart. We’re far more than a credit counseling agency.

We are based in Farmington Hills, Michigan, and we serve the entire U.S. by phone and internet. We also operate about 35 branch offices across the nation.

We were one of the first agencies approved by HUD to conduct financial counseling services, and one of the first agencies approved by the Department of Justice to provide bankruptcy and education services. GreenPath is a member of the National Foundation for Credit Counseling (NFCC), and is accredited by the Council on Accreditation (COA).  The organization has an A+ rating with the Better Business Bureau.

Fast Facts and Figures

  • Headquarter: 36500 Corporate Dr., Farmington Hills, MI 48331
  • About 15 branch offices in 13 states
  • Nearly 500 employees

In 2022 GreenPath...

88,000

Provided more than 88,000 financial counseling services.

18,000

Helped more than 18,000 households avoid foreclosure.

$185 M

Repaid more than $185 million in consumer debt.

200%

Saw more than 200% growth within a program supporting prospective homebuyers.

Mission and Goal

Our mission is to empower people to lead financially healthy lives.

We believe everyone deserves a chance to pursue their dreams, and we know that financial health is a key factor in getting there.

We envision a world where people feel ready for life’s ups and downs, and we all have the tools we need to accomplish our financial goals. That’s why we set a bold 10-year goal to remix the American Dream so it works for everyone.

Leadership Team

Kristen Holt – President and CEO

Kristen Holt believes that financial wellness is a cornerstone for pursuing our dreams. An experienced leader of business, partnerships, human-centered design processes and collaborations, she inspires GreenPath to rise up as an extraordinary organization that places people at the center of everything we do.

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Her vision guides a national team of innovators, partners and affiliated organizations to offer a full suite of financial services that empower all people to lead financially healthy lives.

Kristen is a CPA and earned her MBA from the University of Michigan. She is on the board of the National Foundation for Credit Counseling. She credits a family financial upbringing that emphasized savings and living debt-free for starting her on a path to support people to build financial well-being.

Donna McNeill – Chief Operating Officer

As our operational lead, Donna ensures that our services meet the needs of our clients and partners. Her teams establish the processes and systems behind our client experiences and deliver people-centered, respectful experiences that improve financial wellness.

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Donna is motivated to empower others to be financially strong and independent. She views her work as enabling people to see new opportunities and hope. As a result, her goal is to help them solve financial challenges so they can focus on their dreams.

Donna draws on more than 25 years of experience at GreenPath and has studied at the Michigan State University Eli Broad School of Business Executive Development Program. Donna holds a bachelor’s degree from Wayne State University.

Rich Hollis – Chief Financial Officer

Rich Hollis oversees our finance and accounting, enabling GreenPath to sustain our own financial wellness. Just as we support clients to remove financial barriers to their goals, Rich has established our financial function to support for our vision.

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In addition to experiences in management, negotiations, and mergers and acquisitions, Rich led his own company for many years. He brings broad expertise to the leadership of our business, helping us connect the dots between finance and our creative, growth and operational initiatives. In addition, his sense of humor regularly puts us at ease, whether we’re discussing financials or something else.

Rich holds a master’s degree in business administration from the University of Detroit – Mercy and a bachelor’s degree in accounting from Wayne State University.

Sireesha Mandava – Chief Information Officer

Sireesha Mandava leads information technology (IT) and innovation initiatives that best serve GreenPath’s stakeholders and pave the path for future services that support our mission.

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She is passionate about innovation through technology and actively works on developing high-performing teams to support and improve GreenPath’s technology foundation.

Sireesha is a seasoned technology professional with over two decades of experience in building and managing global information technology solutions. Prior to Greenpath, in addition to managing IT applications, she championed the innovation and strategy to create and grow a SaaS start-up in a global company.

Sireesha holds a master’s degree in Business Administration from the Ross School of Business at the University of Michigan, and a bachelor’s degree in Electrical and Electronics Engineering from BITS, India.

Susan Murphy – Chief People Officer

Susan Murphy serves as GreenPath’s Chief People Officer, drawing on her passion for human-centered design and coaching to foster and grow an inclusive GreenPath culture that connects people to be their whole selves at work.

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Susan most recently served as Vice President of Human Resources, Organizational Development and Governance at United Way for Southeastern Michigan. Prior to joining United Way, Susan held roles in human service organizations in the areas of youth development, vocational training and rehabilitation, employment coaching, and senior services.

Susan earned her master’s degree in administration from Central Michigan University and holds certifications through the Society for Human Resources Management (SHRM) and International Coach Federation (ICF). She is passionate about helping others develop, grow, lead more successfully, and ultimately increase their personal and professional satisfaction.

Rick Bialobrzeski – Chief Business Development Officer

Rick Bialobrzeski leads GreenPath’s marketing and education teams, as well as strategic partnerships, with a focus on researching and developing collaborations that are win-win-win: good for our clients, good for our partners, good for us.

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He works to maximize GreenPath’s reach so we connect more people with quality resources and information to support their financial wellness journey. He believes that financial wellness can be life-changing for millions of Americans.

Rick brings a background in consulting, communications and systems engineering, combined with more than 20 years of expertise in financial wellness to his work. He also regularly puts his experiences as a team player and hockey coach to the test, bringing out the best in all of us. Rick graduated from Bowling Green University with a bachelor’s degree in journalism.

Rod McGinniss – Senior Vice President of Business Development

Rod McGinniss leads business development for GreenPath and Homeownership Preservation Foundation. He is responsible for developing strategies and solutions to bring financial wellness services to mortgage lending institutions.

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Rod makes the business case for financial wellness. His work opens doors for us to partner with financial services businesses to improve financial health and strengthen the housing finance industry, while also supporting a more sustainable society.

Rod has more than 30 years of experience in mortgage finance and capital markets, and has held senior leadership roles in business development, sales, institutional investor management, and mortgage asset trading. He holds a BS in business management from the University of Maryland and completed the NeighborWorks / Harvard Kennedy School Achieving Excellence Executive Leadership Program.

Tom Jacobson – Executive Director, Rural Dynamics, Inc. (RDI) & Director of Strategic Partnerships, GreenPath Financial Wellness

Tom leads the development of new programs and partnerships nationally while bringing to scale several Montana-based RDI programs. Tom brings public policy experience, combined with 15 years leading RDI, to his work with GreenPath.

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Tom is a current legislator in the Montana House of Representatives and served on Taxation, Health and Human Services, and Fish, Wildlife and Parks committees. He sponsored several bills promoting a state Earned Income Tax Credit, consumer protection, financial literacy, matched savings programs, tax reform, access to public land, and renewable energy.

Tom earned a bachelor’s degree in Business Administration from the University of Great Falls and a master’s degree in Public Administration from the University of Wyoming.

David Flores – Director of Client Services & Program Performance

David oversees the entire client-facing world of our workforce — from the team that handles the very first call a client makes to us, to the people that advise and support our clients as they work to meet their financial goals.

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David also oversees the Quality Assurance team. This team ensures that our team members are providing our clients with a world-class financial wellness experience. David knows first hand the importance of financial literacy, access to opportunities and seeing possibilities. He is especially driven to connect with people who have limited access to the things they need to be financially healthy.

David is a graduate of the Jacob D. Fuchsberg Law Center of Touro College and earned his bachelor’s degree at Michigan State University where he managed Coach Izzo’s basketball team and developed a treasure trove of basketball stories and analogies that still come in handy today.