Holiday Shopping Trap: The psychology of holiday impulse spending
The holiday season is filled with sales, limited-time offers, emotional advertising, and shopping pressure—but many of these experiences are intentionally designed to influence consumer behavior.
In this engaging and interactive webinar, we’ll explore the behavioral economic tactics retailers use during holiday shopping and how consumers can recognize these strategies, avoid impulse spending, and make more intentional financial decisions both online and in stores.
What You Will Learn
- How retailers use tactics like scarcity, urgency, anchoring, and emotional marketing
- The psychology behind impulse spending and holiday shopping pressure
- Practical strategies to shop more intentionally and protect your budget
Presented by
- Katie Bryant: GreenPath Instructional Designer
- Jessie Garrison: GreenPath Partner Experience Manager
